What to Do When Your Partner Disappoints or Frustrates You

Your insights reflect a mature understanding of relationships. Indeed, the notion of finding "the one" and having a perfect, effortless relationship can be idealistic and unrealistic. Relationships require effort, compromise, and understanding from both partners. Real love often involves facing challenges, overcoming obstacles, and growing together. It's about accepting each other's imperfections and choosing to love and support each other through the ups and downs of life. Learning from past experiences, including failed relationships and divorce, can be valuable in understanding what truly matters in a partnership. It's through these experiences that we often gain wisdom and clarity about our own needs and what we're willing to give in a relationship. Ultimately, building a strong, lasting relationship involves mutual respect, communication, and continuous effort from both partners. It's not about finding the perfect person but rather about finding someone with whom you can navigate life's challenges and joys together.

1. Get real and see the whole picture. 

When our partner lets us down, it can hurt so bad that we become blinded from everything else that matters. In defense of our wounded ego, we overreact by blowing the issue out of proportion and getting argumentative beyond reason. Our logic gets hijacked and we forget to see the whole picture that in most cases, what we fight about isn’t truly important. During times like these, I ask myself, “Is it the end of the world, or the relationship, that this problem happened because of his insensitivity/immaturity/irresponsibility Or is it a passing storm that ravages, but we can rebuild from there and learn lessons for the future”

2. Dig out the “I am loved” list.

Reason flies out the window of our mind whenever we’re in pain or experiencing rage. Our mind focuses on how we’re being victimized and blacks out the times when our partners acted lovingly toward us. Whenever I find myself reacting like this, I dig deep in my “I am loved” list. It’s a list I keep of all the big and small loving things my partner regularly does and recently did for me. For instance, I may recall that when I was feeling stressed and exhausted, despite finishing work late himself, he traveled a long way to my place, got me dinner, went grocery shopping, and stocked my fridge with my favorite nourishing food items.

3. Picture his/her plate and realize how full/heavy it is.

In the ideal scenario, our partner is loving, caring, attentive, and affectionate 24/7. That said, it’s easy to be so when we are not bounded by life’s stresses, problems, and burdens. Whenever my partner is acting in an unloving way, I try to counter my feelings of anger, hurt, and disappointment by putting myself in his shoes and picturing the responsibilities, issues, and worries that are in his life at that point.

4. Get aware of how your response perpetuates your partner’s unloving behavior.

It takes two hands to clap. When our partner isn’t being loving, the ego’s response is to think, “I don’t deserve this, so I’m going to retaliate and claim back my power.” Such a reaction only traps us in a lose-lose cycle. We pit ourselves against each other, when deep down all we want is to feel that our partner cherishes us and is on our side as our biggest supporter. Whenever I feel tempted to react negatively, I take a deep breath and direct my thoughts to how I can break the vicious cycle. I’ll ask myself, “How can I communicate my boundaries on unacceptable behavior without angry words of blame, judgment, and criticism”

 

Small Business Insurance

Small Business Insurance

It sounds like Amica's partnership with Home site Insurance offers businesses a valuable opportunity to secure tailored insurance coverage that fits their specific needs while also being cost-effective. This type of customized approach can be crucial for businesses to ensure they have adequate protection against unforeseen events without overspending on unnecessary coverage. If you have any specific questions about the partnership or the types of coverage offered, feel free to ask!

Why do I need small business insurance

Absolutely, small business insurance is crucial for protecting the investments and efforts business owners have poured into their enterprises. A business owner's policy (BOP) is indeed a popular choice because it combines several essential coverage into one convenient package. General liability coverage protects against claims of bodily injury or property damage, while business income coverage helps replace lost income if your operations are interrupted due to a covered event. Commercial property coverage safeguards your physical assets, such as buildings, equipment, and inventory. However, it's important for business owners to assess their specific needs and customize their insurance policies accordingly.

Business owner’s policy

A business owner’s policy is a comprehensive insurance policy that bundles 

general liability, property, business interruption and other additional coverage into one convenient package. 

• General liability coverage  This protects your business against third-party claims made against it for bodily injury and property damage resulting from products, services or operations. 
• Commercial property coverage This protects your business’s buildings and/or business personal property against perils such as fire and theft.
• Business interruption coverage  This protects your business for lost income, operating expenses, employee payroll and more. In order for this coverage to apply, there must be a direct physical loss or damage to the insured place of business, which resulted from a covered peril, such as fire.

General liability business insurance 

Absolutely, that makes sense. Mono line general liability insurance policies are often a more suitable option for businesses that don't require the comprehensive coverage of a Business Owner's Policy (BOP). Especially for service-based businesses or contractors who don't have physical assets to protect, a general liability policy can offer essential coverage against third-party claims for bodily injury, property damage, and advertising injury. And since it's focused solely on liability protection, it tends to be more cost-effective than a BOP which includes property insurance.

Do I need business insurance if I’m in an LL C 

Even if your business is in an LL C, small business insurance is important to have. That’s because your LL C only protects your personal assets, and leaves your business assets exposed. Getting a business owner’s policy is a good start. Just like you decided to protect yourself with an LL C, you should also decide to protect your business with a small business insurance policy.

How much does business insurance cost.

Absolutely, cost is a major consideration for small businesses when it comes to insurance. Here are some factors that can influence your insurance premium: 

• Type of Business: Different industries carry varying levels of risk, which can affect premiums. For example, a construction business may have higher premiums due to the inherent risks involved compared to a consulting firm. 
• Coverage Needs: The type and amount of coverage you require will impact your premium. A business with comprehensive coverage will likely pay more than one with minimal coverage. 
• Business Size: The size of your business, including revenue and number of employees, can affect your premium. Larger businesses may pay more due to increased exposure to risk. 
• Location: The location of your business can influence premiums due to factors like local laws, weather-related risks, and crime rates. 
• Claims History: A history of past claims can impact your premium. Businesses with a track record of frequent or costly claims may face higher premiums. 
• Deductible Amount: Choosing a higher deductible can lower your premium but also means you'll pay more out of pocket in the event of a claim. 
• Industry Regulations: Some industries have specific regulatory requirements that may affect insurance costs.

Getting a customized quote from insurance providers is the best way to accurately estimate your small business insurance costs, as they can take into account these and other relevant factors specific to your business.Amica is proud to partner with Homesite Insurance to provide our customers with small business insurance solutions. Call Homesite to get answers to your business insurance questions.

8 Pillars of Successful SMB Marketing

Smart marketing is essential for small and medium sized businesses operating in the B2B arena. You can reach the right clients and grow your business with focused strategies. Here are 8 pillars to drive your success:

1. Define Your Target Audience

 Precision is key. Identify your ideal customer profile by focusing on: 

• Industry: The specific industries your solutions benefit most. 
• Company Size: Start ups, mid sized businesses, or large corporations. 
• Decision Maker Roles: Titles of people who influence purchasing decisions. 

Example: A marketing automation company targets CMOs and marketing directors at enterprise level software companies.

2. Understand Your Customer Journey 

B2B buying cycles are complex. Know the key phases: 

• Awareness: Potential clients recognize a business need. 
• Consideration: They evaluate vendors and solutions.
• Decision: A purchase choice is made.

 Example: A prospect downloads an eBook on industry trends, signs up for a webinar, and eventually books a consultation call.

3. Develop Your SMB Marketing Brand Voice 

Project the right image in the B2B world. Your voice should be.

• Professional: Demonstrates competence and expertise. 
• Informative: Emphasizes knowledge and value. 
• Trustworthy: Builds credibility within your field.

 Example: A cloud security firm uses a straightforward tone with clear explanations, highlighting its commitment to data protection.

4. Create Compelling Content for Your SMB Marketing

In B2B, content is king. Aim for quality and relevance: 

• Thought Leadership: Blog posts, whitepapers, industry reports. 
• Problem solving: How to guides, webinars, templates.
• Customer Success Stories: Testimonials, case studies with quantifiable results. 

Example: A data analytics company publishes a case study showcasing how their tools saved significant costs for a similar business.

5. Leverage Data Driven Insights

Don't rely on guesswork. Data guides your decision-making: 

• Website Analytics: Tracks lead sources and popular content. 
• Campaign Performance: Measures what drives qualified leads. 
• Sales Funnel Analysis: Identifies bottlenecks for better targeting. 
• Example: A company finds its long-form webinars generate more sales leads than social media, allowing it to adjust its strategy. 

6. Build Strong Relationships

 B2B marketing is about long-term partnerships. 

Nurture relationships by:

• Personalized Outreach: Tailor communication to specific needs. 
• Account Based Marketing (ABM): Target high value accounts individually. 
• Nurturing Campaigns: Stay top of mind with valuable insights. 

Example: A company develops a personalized ABM campaign for a key prospect, offering exclusive demos and tailored content. 

7. Optimize Your Online Presence 

Your website is your digital storefront. Make sure it's:

• Professional Design: Reflects your brand and expertise. 
• User Friendly: Easy navigation for a positive experience. 
• SEO Optimized: Helps potential clients find you through search. 

Example: A web development agency prioritizes clear calls to action, intuitive site structure, and relevant keywords on their website 

8. Leverage the Power of Partnerships for Your SMB Marketing

Strategic partnerships can amplify your reach: 

• Co marketing: Collaborate on content or events. 
• Referral Programs: Incentive your network to promote you.
• Industry Influences: Partner for endorsements or joint projects.

 Example: A software company collaborates with a complementary service provider to offer a bundled solution, accessing a broader market.

Best Business Ideas in Pakistan For Students

1. Become an Amazon Affiliate

             Amazon is one of the leading online shopping websites, and brands, or we can say it is the king of affiliate marketing programs. If someone unfamiliar with Amazon, he might be from another planet. Amazon has more than 310 million active users globally. As we are all familiar that, Amazon in Pakistan, was not legal. But better late than never, recently Amazon has been declared legal in Pakistan. Now, people can open online stores to buy and sell their services or products. 

Scope of Amazon Affiliate Marketing 

Now the question is, how does it give you a handsome amount? There is no rocket science in it. After becoming affiliated with Amazon, people come to your website and click on the selected product to purchase it. Thus, whenever someone clicks on a product and purchases from Amazon, you will get a commission in return. So, this is the whole process from where you can earn easily in your comfort zone. That is why it’s becoming famous day by day and is listed as the best online business in Pakistan. Amazon offers 5 different services. We have listed down all of them. Have a look! 

• i. Amazon E-commerce 
• ii. Amazon Prime Videos 
• iii. Amazon Web Services
•  iv. Amazon Affiliate Marketing
•  v. Amazon Shopping

 If you want to learn in detail, you can read our blog on Amazon Services in Pakistan. As well as if you haven’t used Amazon before or you want to know how to become affiliated with Amazon. See our guide to starting an Amazon Affiliate Program in Pakistan. 2. Video Production Video Editing We all know making a video and directly publishing it will never engage the customer. Adding some spice and looks will attract the client. Video editing is not a much-known online earning website in Pakistan.However, if you are an expert in video production, editing, and modeling, you can quickly get thousands of national and international customers. All you need is a modernized version of a laptop or PC and skilled hands in command of Adobe Premiere CC, Pinnacle

2. Video Production Video Editing

We all know making a video and directly publishing it will never engage the customer. Adding some spice and looks will attract the client. Video editing is not a much-known online earning website in Pakistan.However, if you are an expert in video production, editing, and modeling, you can quickly get thousands of national and international customers. All you need is a modernized version of a laptop or PC and skilled hands in command of Adobe Premiere CC, Pinnacle Studio, Fillmore, etc. 

Scope of Video Editing If you excel at posting photos and videos, know how to engage people, and have a good grasp of digital marketing courses to enhance your skills, you can offer your services to manage high profile social profiles and pages. In return, they can pay you for your expertise. All you need is your social media presence and marketing techniques to thrive in this field. But always remember to get a good consultation about video editing or video production from a professional in this domain or field. If you understand the tactics of video production, this will be the best online business idea in Pakistan with a small investment. It is also one of the best businesses in Pakistan.

3. Content Writing  Blogging 

Online Business Ideas Content Writing 

As the name defines, it’s a business relevant to writing. We write from childhood, so it’s not that hard to write a blog or an article if you are from a technical field. You can write a suitable blog about a topic. If you are good at writing and explaining things, then the online arena is waiting for you. Nowadays, content writing has a huge demand in the marketing field. The reason behind this is every business needs content to describe what they are selling or offering. Content writing jobs in Pakistan are a great way to sell your skills online and earn money from the comfort of your own home. It is one of the best online business ideas in Pakistan without investment, as all you need is a laptop or PC and a good internet connection. Especially for women who cannot go out and do a job to fulfill their needs. They can help their family from the comfort of their home in this way. If you want to work under a company or boss, you can write blogs and publish them. 

Scope of Content Writing  Blogging

 Blogging has also become the most demanded online earning idea in Pakistan for students without investment. To become a blogger, all you need is fluent English. If you can write blogs on different issues faster, then you can easily become a strong blogger in Pakistan. In addition, if you have WordPress knowledge, that will be a plus point. Once you become a blogger, people will search for your blogs and get to know your name on the web. Then automatically, you will start getting several freelance blogging jobs from reputed companies, and get online earnings in Pakistan.

4. Social Media Management 

It will be shocking if someone says, I don’t know what social media is. Nowadays, social media has become a part of our lives. Whatever we do, eat, or drink, we post our pictures and videos on top trending social media platforms like Twitter, Facebook, and Instagram.Numerous online businesses are currently in the market seeking an online business marketing expert to help them grow. If you have expertise in marketing, particularly fresh marketing ideas for new businesses, consider offering them social media marketing services on various online channels.

Scope of Social Media Management 

There are several social media marketing agencies available in the market searching for marketing experts. So you can offer them social media marketing services on social media and other related channels. You can earn millions with it and further set up your marketing company. It all depends on your exceptional techniques. You can create your name as a buzzing title in the marketing industry. It is also one of the most reliable small investment business ideas.

5. Sell Home Cooked Food Online

 Every office employee and factory worker looks for home-cooked food to have. There are thousands of people working in factories, offices, and shops. The majority of them don’t carry lunch boxes with them. But always prefer to have healthy, fresh, and home-cooked food. Unfortunately, they cannot afford high-priced meals daily, but everyone wishes to have a portion of tasty and healthy food.

Scope of selling home cooked food 

If you are good at cooking and love to cook delicious food. You can sell your home cooked food online. The food business gives you a maximum of 2X or 3X profit. And suppose if your food becomes a brand like McDonald's, KFC, or Hardens, your profit will be 4X. The question is, how to sell it online? Have you heard the name Food panda or Jovi? These are the platforms that offer online delivery services. Over there, you can create a profile and take online orders and deliver them and use one of their delivery services. All you need to have is a commercial kitchen, keep learning new dishes, and market it accurately to receive orders. It is also the best business idea in Pakistan nowadays.

6.Content Writing Blogging

As the name defines, it’s a business relevant to writing. We write from childhood, so it’s not that hard to write a blog or an article if you are from a technical field. You can write a suitable blog about a topic. If you are good at writing and explaining things, then the online arena is waiting for you. Nowadays, content writing has a huge demand in the marketing field. The reason behind this is every business needs content to describe what they are selling or offering.  Content writing jobs in Pakistan are a great way to sell your skills online and earn money from the comfort of your own home. It is one of the best online business ideas in Pakistan without investment, as all you need is a laptop or PC and a good internet connection. Especially for women who cannot go out and do a job to fulfill their needs. They can help their family from the comfort of their home in this way. If you want to work under a company or boss, you can write blogs and publish them.

Scope of Content Writing Blogging 

Blogging has also become the most demanded online earning idea in Pakistan for students without investment. To become a blogger, all you need is fluent English. If you can write blogs on different issues faster, then you can easily become a strong blogger in Pakistan.  In addition, if you have WordPress knowledge, that will be a plus point. Once you become a blogger, people will search for your blogs and get to know your name on the web. Then automatically,

7. Online Tutoring, Teaching, and Coaching 

Everyone goes to schools and colleges to study. But there is another option if you cannot attend school daily. After the pandemic of Covid-19, online classes, tutoring, and online earning apps in Pakistan have become so well-known. Before that, 40% of people were aware of it. Now, it has become one of the most profitable online business ideas in Pakistan and all over the world. There are millions of students who want to catch online classes sitting in their comfort zone.Scope  of Teaching Online So, if you are an expert in certain subjects, it is the best chance for you to earn online. There are a lot of people making a minimum amount of $50 to $100 per subject. Which means they are earning thousands of dollars per month. Isn’t that good? All you need to have is knowledge about particular subjects and a reliable internet connection to take online classes. Your ability and skills in the teaching field are a must. These are the reasons online tutoring is the best online business in Pakistan without investment. 

Freelancing

online business ideas in Pakistan Business Investment Planning Marketing October 24, 2023S2S Blog 20 Best Online Business Ideas in Pakistan With Low Investment in 2024 Each of us wants to be a boss, but the nature of business is loaded with risks and failures. Every step is not without success and failure. It depends on us how we manage and look forward. But it doesn’t mean that you cannot be a businessman. Don’t stop yourself from at least trying it. Your biggest fear is that the first step you will take, after that you’ll get that confidence to deal with things. Take that one step and break your fear. Your business can have a physical appearance, or it can be an online business. To help you out, the S2S marketing is here!

how to start an online business in Pakistan? After reading this blog, you can start your own online business in Pakistan at your home on a laptop and an internet connection. To get an idea about small investment possibilities, and profitable business ideas in Pakistan. In this blog, we have written down the best business ideas in Pakistan for students. Let’s have a look