SME’s now have a chance to market their product to a huge number of prospective customers with low cost, less time
and ease of use via social media networks, something which would be costly and time taking for SME’s using traditional media.
Among the social media networks, Facebook has the kind of power, which is unparalleled. It has become an important part of our lives. For a common man who doesn’t know anything about the online industry, Facebook is a platform where he can get in touch with his friends and family, share pictures and videos and share information on the topics he is interested in. Today, a vast majority of active internet users have a profile on Facebook with more than half of Facebook’s active users visiting the web site daily. With an active user base of over 600 million users, this is a very lucrative advertisement space.
